Dragon Management & Consultancy is a seasoned business consultancy shop dedicated to transforming businesses into market leaders. With over 25 years of experience in management, strategy, innovation, and international expansion, we partner with ambitious businesses to unlock new growth avenues, enter international markets, and build sustainable competitive advantages.
About Us

Dragon Management & Consultancy is run by its founder Jo Van Winckel, an experienced strategist and business consultant specializing in guiding companies through periods of dynamic growth, transformation, and international expansion. With a robust track record across ICT technology, Jo has successfully helped businesses scale their operations, reinvent their product lines, and enter lucrative global markets.
“I am passionate about helping businesses discover their full potential through tailored strategies, deep market insights, and a relentless focus on innovation. By embracing a growth mindset and global perspective, companies can achieve remarkable results that resonate for years.” — Jo Van Winckel
Our Services

Innovation Consulting
The foundation of sustainable growth is innovation. We work closely with your team to identify new product opportunities, enhance operational efficiency, and build a culture of creativity. By implementing proven frameworks and strategies, we help you develop breakthrough ideas that can set your company apart.

Growth Strategy Development
Whether you are a startup looking to scale or an established company aiming to accelerate growth, we can provide a roadmap that aligns with your business goals. From market entry strategies to revenue optimization and operational improvements, we tailor each approach to maximize impact and support your journey to market leadership.

International Expansion
Breaking into new markets requires more than just an ambition to grow; it requires deep market knowledge, understanding of local consumer behaviour, and a keen awareness of regulatory environments. Dragon Marketing & Consultancy has extensive experience in assisting businesses in expanding globally, ensuring you enter new territories with confidence, minimize risk, and maximize potential.

Interim Management
When your organization needs immediate, high-level leadership to navigate transitions, solve complex challenges, or execute strategic initiatives, We offer comprehensive Interim Management services. As a seasoned leader with hands-on experience in steering teams and delivering results in fast-paced, complex environments, Dragon Management & Consultancy step in to provide clarity, stability, and direction during periods of change.

Sales & Negotiation training
Boost Your Sales Team’s Success with the Sales Funnel Methodology
Sales training is essential for driving growth, and the Sales Funnel methodology is a powerful framework to guide your team to success.
Here’s how it works:
- Awareness: Teach your team to attract leads by understanding their needs and building trust. At this stage, it’s all about first impressions.
- Interest: Help your team nurture interest with targeted content and personalized outreach that speaks to the pain points of your prospects.
- Consideration: Arm them with product demos, testimonials, and success stories that address specific customer needs, making it easy for prospects to visualize success with your solution.
- Decision: Guide your team on handling objections and closing techniques that make the decision to buy a seamless step.
There are different training programs available to cater to each team’s unique needs. Whether you’re focusing on prospecting, relationship building, or advanced closing strategies, there’s a program designed to help your team excel at every stage of the funnel.
With a clear understanding of the Sales Funnel, your sales team will become masters at guiding prospects through every stage, resulting in more wins and lasting customer relationships.
Why Interim Management ?
Whether it’s covering a critical leadership gap, launching a major project, or steering the company through a restructuring phase, interim management offers a unique advantage. With the flexibility to provide short-term support, we bring expertise and an objective perspective to your team, helping you navigate challenges effectively and keep operations on track.
For organizations in transition, interim management is more than a temporary fix – it’s a powerful tool for sustaining momentum, overcoming challenges, and achieving strategic goals. Ready to learn how interim leadership can help your business thrive?
Contact us today to discuss your needs.
Key Benefits of Interim Management

Immediate Expertise
Time is of the essence, and Jo Van Winckel quickly integrates with your team to provide high-impact leadership. With extensive experience in ICT, we make informed decisions and guide your team through periods of change with minimal disruption.
Results-Oriented Approach
Focused on achieving clear, measurable outcomes, we employ a results-driven methodology that prioritizes your strategic goals. From boosting operational efficiency to enhancing team dynamics, interim leadership brings focused, high-energy solutions to critical projects.
Objective Perspective
An interim leader offers a fresh set of eyes, bringing objectivity that can uncover hidden opportunities, untangle complex issues, and drive faster problem resolution. We bring a balanced approach that respects your organization’s culture while implementing improvements that resonate.
Seamless Transition
Interim management ensures that your business continues to operate smoothly until a permanent solution is in place. Jo Van Winckel is committed to setting up your team for long-term success, including training, mentoring, and knowledge transfer to ensure continuity and sustainability.
Blog

The Importance of Understanding Cultures in International Business
In the world of international business, success isn’t just about offering the right product or service—it’s about building strong, lasting relationships. And at the heart of these relationships lies cultural understanding. Every culture has unique values,...

The Power of Being Global, Acting Local
In today’s interconnected world, businesses must think globally to remain competitive. But success on the international stage doesn’t come from a one-size-fits-all approach. To truly resonate with diverse markets, companies must *act local*—adapting their strategies...

Why Internationalization is Key to Securing a Global Future
In an increasingly interconnected world, businesses and organizations must think beyond borders. Internationalization—adapting services, products, and operations to meet the demands of global markets—is no longer a luxury; it’s a necessity. But what does...
Contact Us
Whether you’re ready to scale, innovate, or take your business global, Dragon Management & Consultancy is here to help. Reach out today to learn how a customized consulting approach can bring your business to new heights.